Rapper Kanye West kunye negama lakhe, u-Yeezy, bazibambile kwelinye idabi elisemthethweni. Kodwa ngeli xesha, ikwinkampani enkulu yezizwe ngezizwe yaseMelika, iWalmart.
Inkampani yase-mega yase-US ifake iSaziso sokuphikiswa ngokuchasene ne-Yeezy sneaker / isinxibo somgca we-Kanye West. Iinkcukacha zomthetho we-logo ye-Yeezy ifana ne-brand yeWalmart.
umthemba njani umntu oxokileyo kuwe
IWalmart iyayichasa i-logo ye-Yeezy #zorhwebo isicelo: https://t.co/adSzAgvtbc pic.twitter.com/ATfNXz5mGg
-Erik Pelton® (@ tm4smallbiz) Epreli 22, 2021
Izinto ze-Walmart ku-Kanye West zikhokele ilogo entsha ye-Yeezy yokufana
Abanye baphikisa ngelithi 'ukujongeka' kophawu lwentengiso ukudideka kuyinkimbinkimbi ngenxa yokufana kwabo. Kodwa i-intanethi yahlulahlulwe, abanye bekhwaza Kanye West ngokweba ilogo ngelixa abanye bayibiza ngokuba ngumdlalo olungileyo, masicacise.
Kwangoko kulo nyaka, uphawu lwe-Kanye West, u-Yeezy LLC, wafaka isicelo sokuthengisa uphawu lwayo olutsha. Njenge isicelo I-brand ithi, ilogo, enemigca esibhozo enamachaphaza, nganye nganye ineesangqa ezintathu ezinombala opheleleyo, zizangqa ezingama-24 zizonke, ezilungelelaniswe ngee-engile ezilinganayo njengemitha yelanga, iya kuba bubuso obutsha be-brand ye-Yeezy.
I-logo entsha ye-stylized yenzelwe ukuba isetyenziswe kwimveliso ye-Yeezy yeempahla, iiteki, iinkonzo zokugcina ivenkile, ukurekhodwa komculo, nokunye okuninzi.
I-Kanye West icwangcisa i-logo entsha ye-Yeezy kunye nezinye iimveliso zokudibanisa
Phantse iinyanga ezine sele idlulile inkampani yase Kanye Kanye yafaka isicelo selungelo elilodwa lomenzi wase U.S.
Inkampani yehypermarket yade yaphikisana nokugcwaliswa kwayo kwelokuba uphawu lweWalmart lwe-13 yeminyaka yelogo yelay ray iya kuba nokudideka okungafunekiyo phakathi kwabathengi kwaye ikhokelele kwiingcebiso zobuxoki zonxibelelwano phakathi kweemveliso ezimbini.
I-Walmart iqhubile ukubonisa ukuba izicwangciso zika-Kanye West zokusebenzisa i-logo entsha ye-Yeezy ngeenjongo ezinxulumene noLonwabo ziya kuphinda ziphikisane negama labo elithengise iimveliso kwaye lenze nemikhankaso yokuthengisa ngokubambisana noJennifer Garner, umlingisi weQueer Eye, UDrew Barrymore, uKendall noKylie Jenner, uEllen DeGeneres, kunye noSofia Vergara ukubala nje abambalwa.
I-Walmart icele ukuba ixazulule umlo osemthethweni kunye no-Yeezy
Imitha emithandathu ye-Walmart kunye nesikhombisi esitsha sika-Yeezy esinee-24 zemigca ejikeleziweyo yemitha ekwabelwana ngayo, ngaphandle kwento yokuba uphawu lwentengiso yeminyaka eli-13 iyahluka ngemilo nangombala.
Ukuza kuthi ga ngoku, iNtshona ayikaphenduli kwisigwebo sokwenza iindaba, kodwa iWalmart ikhombe kwileta yayo ethunyelwe kwiqela lezomthetho likaYeezy ngo-Epreli 19.
Ngelixa i-Walmart izamile ukulungisa lo mbandela, uphawu lwesinxibo se-rapper asizukuphendula. Oko akuyimisanga i-intanethi ekuvakaliseni uluvo lwabo:
Yhuu kanya !!! Ubusela sele u https://t.co/r5XMGQpzMU
-UJohn Calandrino (@calandrino_john) Epreli 27, 2021
Ndibona izinto ezimbini zoyilo apha phakathi kweYeezy LLC kunye neWalmart. Iimpahla / Iinkonzo zahlukile ngokunjalo pic.twitter.com/8TE3IWgbwR
-Qiniseka ngokuQiniseka ukuba uQinisekile (@SneakerLawFirm) Epreli 26, 2021
Lol ndikuxelela into ... ngendingakhange ndijonge uphawu lweyeezy kwaye ndacinga hmm oku kujongeka njengeWalmart ... 🤔 https://t.co/OHnmNkBNot
-Sarah Igqwetha ✨ (@sarahthattorney) Epreli 23, 2021
IWalmart izakuphulukana neli tyala. I-Kanye West yaziwa ngokutyibilikayo kwi-emoji. I-logo yeWalmart isekwe kuludwe lwe-asterisk * ️⃣ emoji ngelixa ilogo ka-Yeezy isekwe kulwandiso lwelanga emo️emoji. Ityala livaliwe iWalmart kufuneka ihlawule zonke iindleko zomthetho kwaye icele uxolo pic.twitter.com/Mdhn1IT06v
- ye4us (@ ye4us) Epreli 27, 2021
yeezy ayifuni umsi kunye ne-walmart
- (jenpareee) Epreli 26, 2021
U-Kanye West kunye nelebhile yakhe ye-YEEZY bayaqhubeka nokwenza iintloko. https://t.co/ipZAlmoTy6
-SoleSavy (@SoleSavy) Epreli 26, 2021
-Izikhuselo zeSneaker (@SneakerAdmirals) Epreli 26, 2021
Le ayisiyiyo kuphela uphawu lwentengiso olufakwe nguYeezy kutshanje. I-brand kutshanje ifake amaphepha okubhalisa enye i-logo njengenxalenye yokusebenzisana kwabo neGap. Kodwa ingxaki kukuba yabelana ngokufana okuninzi kunye nophawu lwefashoni.
U-Kanye West u-Yeezy wayekwabandakanyeka ngaphambili kwimicimbi yezomthetho eyahlukileyo emva kokumangalelwa yinkampani yelaphu yase-Japan, u-Toki Sen-I Co., ngokuphepha ukuhlawulwa kwetyala elali-odolwe. Nangona kunjalo, ityala lachithwa yinkampani yelinen.
