Emva kweminyaka yempikiswano, isiraphu edumileyo kunye nomxube wepancake, u-Aunt Jemima, wabizwa ngokusesikweni i-Pearl Milling Company yinkampani yabazali iQuaker Oats.
Ukwamkela 'ubuhlanga' obukwigama lophawu kunye nelogo, uPepsiCo, umnini-sibambisene weQuaker Oats, naye wakhupha ingxelo esemthethweni . Baveze ukuba ngelixa iimveliso zika-anti Jemima zisazakufumaneka kwimarike kude kube nguJuni, ngekhe ibe nalo logo eyahlukileyo.
NgoJuni 2020, inkampani yabhengeza ukuba iyatshintsha isuka kwigama lika-Aunt Jemima kunye nokufana kwiphakheji kwaye ithembise ukuzibophelela kwizigidi ezi-5 zeedola ukuxhasa uluntu oluMnyama.
Ingxelo yoonondaba ikwatsho ukuba iNkampani yokuGaya iPearl izakwenza isibophelelo se- $ 1 yezigidi ekuxhobiseni amantombazana nabafazi abaMnyama, kunye neenzame eziqhubekayo zikaPepsiCo zokuphakamisa amashishini nabahlali abaNtsundu.
Ngethuba nje lokuphinda kubhengezwe ngokusesikweni, i-Twitter yayixakekile ngempendulo ezininzi, uninzi lwazo olwalurhola uburharha ngokubhekisele kwixabiso elingenaxabiso lebhotile ka-Aunt Jemima yesiraphu.
indlela yokuphelisa ukuba krakra
Umakazi uJemima stock uba yinto ebalulekileyo, enkosi kwicala elihlekisayo le-Twitter
Igama 'u-antie Jemima' kuthiwa lisuka ebukhobokeni kwaye kudala kugxekwa ngokuba 'sisidalwa esineempawu zobuhlanga' kunye nomfanekiso obonisa ukuba ngumfazi omnyama.
andinabahlobo kwaphela
Ukugcina loo nto engqondweni, uPepsiCo wazisa abathengi ukuba u-Aunt Jemima wabizwa ngokuba yi Pearl Milling Inkampani emva kokuba umlobi osekwe eMissouri wayiseka kwiminyaka yoo-1880.
Ngelixa isikimu sombala sihlala sinye, ilogo ka-Aunt Jemima ngoku isusiwe. Ngokukhanya kwale ntshukumo, i-Twitter yakhawuleza yaguqulwa yaba yindawo yokuxoxa mpela njengoko abasebenzisi babecinga ngokusebenza kwentshukumo.
Ngapha koko, ngophawu luka-Aunt Jemima ophuhlisa isiseko sabalandeli. I-Twitter yasebenzisa uburharha njengoko abalandeli babonisa amalungelo okuqhayisa ngobunini bebhotile enqwenelekayo yesiraphu ye-iconic kunye nomxube wepancake:
Mna kwivenkile yokutya ndikhangela umakazi uJemima isiraphu ngokuhlwanje pic.twitter.com/D9nuasXR82
-Tyebile (@UptownDCRich) NgoFebruwari 10, 2021
Umakazi uJemima wayeza kuhamba ngexesha #NyangaYembaliYenyanga ... pic.twitter.com/NETlOQHEcn
-UJermaine (@JermaineWatkins) NgoFebruwari 10, 2021
Umakazi uJemima isiraphu utshintsha igama layo…. kodwa ndiza kuyithenga xa kukho isiraphu emsulwa yemephu esele ithengisiwe ezivenkileni?
luthando_m (@ luthando97) NgoFebruwari 10, 2021
Mna: pic.twitter.com/ZdetDUkCK0
Khange ndityalomali kwi-DogeCoin xa ndinethuba.
-ME Howard (@pickle_water) NgoFebruwari 10, 2021
Ndatyala imali kwiibhotile ezininzi zika-Anti Jemima, nangona kunjalo. pic.twitter.com/GnJBdUVqbo
Nditsala nyani ukuba le ibeyi-Aunt Jemima rebrand: pic.twitter.com/dvNrR8hISg
-USkillet McTavish Esq. (@SmcTavishESQ) NgoFebruwari 10, 2021
Umakazi uJemima eshiya umdlalo wesiraphu pic.twitter.com/5NunzRcJNk
andiyithandi le nto ukuba iyaphi-Yosiya Johnson (@ KingJosiah54) NgoFebruwari 10, 2021
I-Lemme yiya kwisitokhwe x kwaye ubeke ezi bhotile zikamakazi jemima apho. https://t.co/u0WYUG6MKk
ndimele ndijonge ntoni emfaneniAmanzi aManzi (@OfficiallyIce) NgoFebruwari 10, 2021
Gcina isitokhwe kwi-anti jemima isiraphu ASAP, iya kuba ngamakhadi amatsha okurhweba https://t.co/ECGClVW7wa
-I-harriet tubman 20s (@Kaso_x) NgoFebruwari 10, 2021
I-Scalpers ingxamele ukufumana umakhulu uJemima isiraphu ngaphambi kokuba iphume kwisitokhwe pic.twitter.com/ux8vazu0EH
-Neon (@Neonistoshort) NgoFebruwari 10, 2021
Ke ngoku umama undenza ndigcine zonke iibhotile zam ezindala zesiraphu sika-anti Jemima
-Kyrie Jenner (@Nateeeeeee) NgoFebruwari 10, 2021
Uhlobo olwalusaziwa ngaphambili njengoMakazi Jemima emva kokuba betshintshe igama labo: pic.twitter.com/FBgYBIZlah
-Iblewupthemoon (@iblewupthemoon) NgoFebruwari 10, 2021
Awhhh naw. Umakazi uJemima ungene endaweni yakhe ?! Imixube ye-Dem pancake yakhiwe ngokwahlukileyo #ndim pic.twitter.com/k1v6kGykxK
Kutheni ndingenamabhongo-Charles - (@TheIGCharlie) NgoFebruwari 10, 2021
Uthini ngo-anti Jemima .... Nantsi le nto
-DavaStarr (@DavaStarr) NgoFebruwari 10, 2021
Damn igen elandelayo ayisoze yazi malunga no-anti jemima isiraphu ngoku pic.twitter.com/v2txAvzB39
-Velle (Umboniso 17-7) ⁶𓅓 (@ahappyclipfan) NgoFebruwari 10, 2021
Ngokukhawuleza ukuba umakazi uJemima waphakama kuloo bhokisi kunye nebhotile. pic.twitter.com/SdMPSPUKY8
-UJermaine (@JermaineWatkins) NgoFebruwari 10, 2021
Malume Bens ebhekabheka ngathi yintoni ngam? pic.twitter.com/l9Uj0sV1l1
-XRPthe1 (@ xrpina78) NgoFebruwari 10, 2021
Ukusuka kwezi mpendulo zingasentla, kubonakala ngathi abathengi bazifumanele imveliso entsha abaza kutyala kuyo, njengoko kulindelekile ukuba kwenzeke kwiimfuno zika-Aunt Jemima kulindeleke ukuba zenzeke kungekudala.
Ukuhlekisa ecaleni, intshukumo kaPepsiCo iye yanconywa njengenkqubela phambili kunye nokubalasela. Abantu abaliqela banethemba lokuba iya kuseta ibhola ukuba iqengqele iimveliso ezingaphezulu ukuba zitsibe kwi-bandwagon yotshintsho.